Siaasoo

For nearly 18 years, Anne and John have run their small, much-loved shop in the heart of London.

What once began as a dream of offering timeless, soft, and durable knitted garments has become a place where customers feel seen, welcomed, and truly appreciated.

Anne carefully selects every garment with great care — always with a focus on quality, comfort, and classic Scandinavian simplicity.

John greets customers at the door, helps them find the right size, and shares warmth through his calm and friendly manner.

Together, they have created a shop where you should feel like a friend, not just a customer.

Now that autumn has arrived, Anne & John would like to thank their loyal customers with a generous Autumn Sale:

• 2 items — 15% EXTRA DISCOUNT
• 3 items — 20% EXTRA DISCOUNT
• 4 items — 25% EXTRA DISCOUNT
• 5 items — 30% EXTRA DISCOUNT

A warm thank you for18 years of trust, conversations, and returning visits.